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1-800-282-1116

Loews Don CeSar Hotel
3400 Gulf Blvd.
St. Pete Beach, Florida, 33706
Phone: (727) 360-1881
Reservations: (800) 282-1116
Fax: (727) 363-5034
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Uniquely Local

History of The Loews Don CeSar Hotel

Once a playground for distinguished celebrities such as Clarence Darrow and F. Scott Fitzgerald, The Loews Don CeSar Hotel continues to charm and impress guests including today’s Elton John and Justin Timberlake with service preserved from the Great Gatsby era of pampering.  Blending European grandeur, seaside elegance and sweet sunsets with the enchantment of yesteryear, the romantic legend exemplifies the grandness of America’s traditional beach hotels and is the only historic resort on Florida’s Gulf Coast.

1928
Thomas Rowe opens the iconic Don CeSar right on the Gulf in St. Pete Beach, Florida.  The “Pink Palace” became the pampered playground for high society – the likes of F. Scott Fitzgerald and Clarence Darrow.

1940
Thomas Rowe dies and his estranged wife, Mary, inherits the hotel.

1942
The US Army purchased the hotel to be used as a sub bas hospital, then a convalescent center for airmen returning from their tour WWII.

1945
The hotel became the VA Regional Office and recreation center.

1971
A small group of citizens formed a “Save the Don” committee and began to search every avenue to establish a reputable group of investor to refurbish the Don for some use.

1972
William Bowman became the new owner and began the 3.5 million-restoration project – While Thomas Rowe built the Don, Mr. Bowman saved it.

1973
The Don CeSar reopened as a hotel.

1974
The Don CeSar added to the National Register of Historic Places.

1982
Movie “Once Upon a Time in America” filmed featuring Robert Di Nero, James Woods and Tuesday Weld features scenes on the beach and the majestic Don CeSar in the background.

1985
Tom Petty & the Heartbreakers film MTV video special.

1989
Don CeSar is founding member of Nation Trust of Historic Hotels of America.

1993
Filmed “Thunder In Paradise” Hulk Hogan pilot vehicle.

1999
Filmed – “Forever Mine” featuring Ray Liotta, Gretchen Mol and Ralph Fiennes. (filmed almost entirely at the Don).

2003
Don CeSar becomes a Loews Hotel.

2008
The Loews Don CeSar celebrates it’s 80th Anniversary on January 16th – in March of that same year Spa Oceana opens to rave reviews.

2009
Million-Dollar Meeting space renovations completed and John Marks named Loews Hotels’ General Manager of the year.

2010
Maritana Grille Renovation.

2011
Lobby, Lobby Bar, Sea Porch Restaurant Renovations.

2012
Multi-Million Guestroom renovations completed and we launch the next phase of the “New” Legendary Pink Palace!!!