Loews Hotels & Resorts Gets International Travelers Swaying to Rhythms of the South
Southern-inspired packages parallel CVB, Brand USA campaign to offer easy American South travel to global guests
NASHVILLE, Tenn. (June 2, 2014) – As the popularity of travel to the American South grows internationally, Loews Hotels & Resorts is making it easy for visitors from around the globe to get an authentic Southern experience with the new Rhythms of the South packages available at Loews Atlanta Hotel, Loews New Orleans Hotel and Loews Vanderbilt Hotel.
The hotel packages combine the best of local sounds, tastes and cultural experiences, paralleling the Rhythms of the South marketing campaign created by the Nashville, Atlanta and New Orleans convention and visitors bureaus to promote Southern cities to international visitors. This year, the 17-year-old campaign received a boost by partnering with Brand USA to bring the growing interest in Southern tourism to more travelers around the world.
“As the destination marketing organization for the United States, Brand USA has the luxury of promoting the endless possibilities international visitors have to explore the United States,” said Christopher Thompson, president and CEO for Brand USA. “Thanks to strong partnerships with such internationally recognized brands as Loews Hotels & Resorts we are able to share the Rhythms of the South packages—taking international travelers beyond the gateway cities and off the beaten path to explore the quintessential American experience.”
Guests who book Rhythms of the South receive a two-night stay, complimentary cocktails highlighting local flavors and spirits, complimentary access to popular music venues and local concerts, admission to must-see arts, culture or culinary attractions in each destination, plus complimentary parking and an arrival amenity featuring locally-made and locally-inspired items. Packages can be purchased individually or collectively to create a complete week of Southern experiences.
“Domestic tourists are well aware of all we have to offer in the South and are traveling here in record numbers, but amongst international travelers the buzz about the South is really just starting to pick up steam,” said Chris Cawley, Regional Vice President of Sales and Marketing. “We wanted to create an experience that offered ease, luxury and the genuine hospitality that’s synonymous with the South in three of our top destinations, while enabling international visitors to really soak in all the region has to offer through food and beverage, music and culture.”
Though the packages share common themes, each is uniquely local to the destination. In addition to the two-night stay, complimentary parking and arrival amenity at each, visitors who book the Loews Atlanta Hotel receive:
- Two Georgia peach cocktails in Bar Eleven
- Two tickets to the World of Coca-Cola tour
- Two tickets to the High Museum of Art
Visitors who book the Loews New Orleans Hotel receive:
- Two Sazerac cocktails in Swizzle Stick Bar
- Gift card for two at Snug Harbor on Frenchman Street for live music
- Gift card for two at choice of Commander’s Palace or Arnaud’s for jazz brunch
Visitors who book the Loews Vanderbilt Hotel in Nashville receive:
- Two Tennessee whiskey cocktails in Mason Bar
- Admission for two to Country Music Hall of Fame
- Two tickets to the Grand Ole Opry or Ryman Auditorium
For more information about the Rhythms of the South packages and to book reservations, visit http://www.loewshotels.com.
Loews Hotels & Resorts
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 19 hotels and resorts in the U.S. and Canada including the newly acquired Loews Madison Hotel located in the heart of Washington at the epicenter of legendary D.C. landmarks and the Loews Boston Hotel, one of Boston’s preeminent historic buildings, situated on the corner of Berkeley and Stuart Streets. Located in major city centers and resort destinations in North America from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. For reservations or more information about Loews Hotels & Resorts, call 1-800-23-LOEWS or visit: www.loewshotels.com.
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Loews Atlanta Hotel
Located in the vibrant Midtown district of Atlanta, Loews Atlanta Hotel boasts 414 supremely comfortable guest rooms, including 44 suites featuring panoramic views and luxurious amenities, plus more than 40,000 square feet of meeting space. Guests can enjoy a full range of spa services, fitness equipment and classes, and other wellness services at the luxurious Exhale Spa & Fitness Center, and contemporary Southern cuisine and well-crafted libations at Restaurant Eleven and Bar Eleven. Just a short, tree-lined walk to some of the city’s most popular locales and within minutes of Atlanta’s leading cultural centers, attractions and landmarks, Loews Atlanta Hotel delivers a superior guest experience in one of the country’s most dynamic cities.
Loews New Orleans Hotel
Situated adjacent to New Orleans’ Arts District, the 285-room Loews New Orleans Hotel features sweeping views of the Mississippi River or New Orleans skyline. Honored as a AAA Four Diamond Hotel for 10 consecutive years, our personalized service and beautifully appointed guestrooms provide an unpretentious yet luxurious experience, while Café Adelaide and the Swizzle Stick Bar (operated by the Commander’s Palace Family of Restaurants) offers award-winning local cuisine in a relaxed setting, embodying the essence of the Crescent City.
Loews Vanderbilt Hotel
Located in Nashville’s exclusive Midtown, Loews Vanderbilt Hotel offers a contemporary yet comfortable escape in the heart of Music City. Renovated in 2013, the hotel features 340 rooms, including 14 well-appointed suites, and modern, tech-savvy gathering spaces to do business or casually mix and mingle. Our Southern brasserie-style restaurant, Mason’s, offers traditional Southern dishes with a French twist, while our rustic, public house-style bar, Mason Bar, serves local beers, wines and spirits in a casual cool setting. Just one mile from the famous Music Row and within walking distance of Vanderbilt University, Loews Vanderbilt Hotel boasts an ideal location to experience one of the country’s most popular destinations.
Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organization’s mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures.
For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about travel to and around the United States, please visit Brand USA’s consumer website at www.DiscoverAmerica.com.