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Events at Loews Santa Monica Beach Hotel

I AM FESTIVAL

Family Fun Run/Walk

No registration fee required. This is free and fun run/walk lapping the track that the Criterium racers will ride. Walk starts at 7am.

I Am Criterium Bike Race

These are superfast criterium races with multiple categories so riders of every age and ability can participate for part of the $5000 purse and other prizes, including discounted concert tickets. Racing all day, 9am-7pm.

The Festival

The festival is free. Healthy Lifestyle Exhibitors want to talk with you and show you ideas for healthy living. Bring your bike for a free bicycle clinic helping you ride your best. A Kids Zone features games and activities for the little ones. Craft brews and Nashville food trucks will be on site to quench your thirst and satisfy your appetite. Then it's on to the Active Area, where you can make your way up a climbing wall and fly through on a zip line. The festival is 10am-8pm.

The Music

Nothing happens in Nashville without music. And everyone loves a good soundtrack to their day. Check out the lineup:
12:00pm - Modoc
1:15pm - Chancellor Warhol
2:30pm - Space Capone
3:45pm - MNDR
5:00pm - Nappy Roots
6:15pm - Flobots
7:30pm - The Whigs
9:00pm - Mutemath

See all of these amazing artists for $35. Or you could go the VIP route and get backstage, stage viewing of the show, VIP Lounge with private bar, separate bathrooms, and exclusive giveaways. Check out iamfestival.org for VIP price details. It increases the closer we get to the event.