Return to hotel page

Events at Loews Santa Monica Beach Hotel

PBR Built Ford Tough Series Jack Daniel’s Invitational

The excitement begins when the Top 35 bull riders in the world compete against the fiercest bucking bulls on the planet, providing two hours of thrills and spills guaranteed to keep you on the edge-of-your-seat and your heart pounding. Each event has a winner, and riders accumulate points towards the ultimate goal, the Professional Bull Riders World Championship. The highest-paid bull riders in the world are not only competing for the coveted Championship Buckle, but also the $1 million bonus awarded to the winner.