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YouFirst Rewards Benefits

Welcome to YouFirst hotel rewards program, our way of acknowledging and thanking our most loyal guests with hotel benefits that will delight and enhance the Loews Hotels experience.

NEW! Now, stay more than five consecutive days and your stay will count as two.

Benefits: Member Blue Gold Platinum
Eligibility 0-1 stays 2-4 stays 5-9 stays 10+ stays
Special Partners Offers Yes Yes Yes Yes
Free Premium Plus Internet No No Yes Yes
Free Fitness Center Access No Yes Yes Yes
Free Room Upgrade* No Yes Yes Yes
Late Checkout** No Yes Yes Yes
Guaranteed Availability*** No No Yes Yes
Custom-created destination packages No No Yes Yes
Special Welcome No No Yes Yes
Spa, Golf, or Food & Beverage Credit valued at $100 No No No


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*All upgrades are applicable to certain room and suite types only and subject to availability. Blue members receive a room upgrade, if available, upon arrival. Gold members receive an upgrade to a premium room, if available, guaranteed at time of reservation. Gold members can also enjoy a suite upgrade for only $50 per night, if available upon arrival. Platinum members receive a premium upgrade, if available, guaranteed at time of reservation. Platinum members receive a suite upgrade, if available at time of reservation, at no additional cost. Platinum member upgrades at Loews Regency Hotel are to a Grand Room (not a suite). Platinum member $100 credit is not redeemable at Julien Farel Restore Salon & Spa at Loews Regency Hotel. The $100 credit at Loews Regency can be used at the hotel's food & beverage outlets.

** Three hours beyond the regular check-out time, if available.

*** Gold members are guaranteed reservations with 48 hours notice; Platinum members are guaranteed reservations with 24 hours notice

The Hard Rock Hotel at Universal Orlando and Universal's Cabana Bay Beach Resort do not qualify for YouFirst benefits.

For complete terms and conditions of the YouFirst program, please click here.