YouFirst Benefits

Thank you for being a loyal guest of Loews Hotels & Co. We’re dedicated to providing our guests an exceptional experience every time. YouFirst benefits for existing members begin with two stays. Additionally, when you stay more than five consecutive days, your stay will count as two.

Update: Loews Hotels & Co has notified all existing YouFirst members that the program will be discontinued on December 6, 2018. For more information, visit our Frequently Asked Questions.

Member

0-1 stays

Blue

2-4 stays

Gold

5-9 stays

Platinum

10+ stays

Special Partner Offers

Free Internet

Free Fitness Center Access

Free Room Upgrade*

Late Checkout**

Special Partner Offers

Free Internet

Free Fitness Center Access

Free Room Upgrade*

Late Checkout**

Guaranteed Availability***

Custom-created Destination Packages

Special Welcome

Special Partner Offers

Free Internet

Free Fitness Center Access

Free Room Upgrade*

Late Checkout**

Guaranteed Availability***

Custom-created Destination Packages

Special Welcome

Spa, Golf, or Food & Beverage Credit Valued at $100****

* All upgrades are applicable to certain room and suite types only and subject to availability. Blue members receive a room upgrade, if available, upon arrival.  Gold and Platinum members receive a room upgrade, if available, guaranteed at time of reservation. Gold members can also enjoy a suite upgrade for an additional $50 per night, if available upon arrival. Platinum members receive a complimentary suite upgrade at select hotels, if available at time of reservation.  Complimentary suites are not available at Loews Regency Hotels, Loews Vanderbilt Hotel, or Loews Santa Monica Beach Hotel.

** Three hours beyond the regular check-out time, if available.

*** Gold members are guaranteed reservations with 48 hours’ notice; Platinum members are guaranteed reservations with 24 hours’ notice. Subject to blackout dates.

****Platinum members’ $100 credit does not include taxes or gratuity.  

Fitness center access and wireless internet may be included with the resort charge at participating properties. Please see the property pages for full resort charge inclusions. 

Hard Rock Hotel at Universal Orlando® and Universal's Cabana Bay Beach Resort do not qualify for YouFirst benefits.

For complete terms and conditions of the YouFirst program, please click here. For our privacy policy, please click here.