Now, more is more

There are so many reasons to be a YouFirst Member—and to stay at a Loews Hotel over and over again. It starts with special partner offers but it doesn’t end there. With just two stays, you’ll be eligible for complimentary room upgrades. And the more you stay, the more valuable the rewards. Our YouFirst program is our way of thanking our most loyal guests with hotel benefits that will make every Loews Hotels stay even more special.

Now, stay more than five consecutive days and your stay will count as two.

Special Partner Offers
Free Internet
Free Fitness Center Access
Free Room Upgrade*
Late Checkout**
Guaranteed Availability***
Custom-created Destination Packages
Special Welcome
Spa, Golf, or Food & Beverage Credit Valued at $100****
Become a Member Today

* All upgrades are applicable to certain room and suite types only and subject to availability. Blue members receive a room upgrade, if available, upon arrival.  Gold and Platinum members receive a room upgrade, if available, guaranteed at time of reservation. Gold members can also enjoy a suite upgrade for an additional $50 per night, if available upon arrival. Platinum members receive a complimentary suite upgrade at select hotels, if available at time of reservation.  Complimentary suites are not available at Loews Regency Hotels, Loews Vanderbilt Hotel, or Loews Santa Monica Beach Hotel.

** Three hours beyond the regular check-out time, if available.

*** Gold members are guaranteed reservations with 48 hours’ notice; Platinum members are guaranteed reservations with 24 hours’ notice. Subject to blackout dates.

****Platinum members’ $100 credit does not include taxes or gratuity.  

Fitness center access and wireless internet may be included with the resort charge at participating properties. Please see the property pages for full resort charge inclusions. 

Hard Rock Hotel at Universal Orlando® and Universal's Cabana Bay Beach Resort do not qualify for YouFirst benefits.

For complete terms and conditions of the YouFirst program, please click here. For our privacy policy, please click here.

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