Restaurant Dive: Little bites, big ideas: Rethinking kids’ menus for today’s tiny diners

Winning menus go beyond chicken fingers and hot dogs, chefs say, to offer customizable, healthy and globally inspired fare.

By Amanda Schuster; July 9th, 2025

Successful kids menus need to reflect the “evolving tastes” of modern families, said Mark Weiss, senior vice president of Food & Beverage Design at Loews Hotels & Co.  

“Parents are looking for balance and want meals that feel fun and approachable for kids, but that also align with how they, themselves, eat,” Weis said. “That means prioritizing fresh ingredients, responsible sourcing, and thoughtful portions over defaulting to overly processed or generic options.” 

Weiss said he’s noticed significant shifts in the needs of families when it comes to kids’ menus. All of the food on Loews’ menus are made with non-GMO, organic ingredients with no growth hormones. There’s even an “Adventurous Eaters” section on the menus.

 “Parents today are absolutely looking for value, but not at the expense of quality, health, or variety,” Weiss said. They’re expecting thoughtful, well-balanced options that reflect what they’re eating at home, or mirror exactly what they are ordering themselves, just in a mini version.” 

For more information about Loews Hotels & Co or to book your upcoming travel, call 1-800-23-LOEWS or visit Loews Hotels online.

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