Loews Loves Families

Welcome to Your Family Vacation

Loews Loves Families and we’re here to ensure a memorable experience. A longtime favorite family destination, parents and kids can enjoy family-friendly programming, services and touchpoints throughout their stay. From delicious sips and bites for parents and kids, to private cabanas, an expansive pool deck, state-of-the-art Kids Club and more, there is something for every family member to enjoy.

SOBE Kids Club

With a larger-than-life indoor lifeguard hut, areas for crafts, TV time, video games and more, fun times and adventures await your littlest traveler at our new, state-of-the-art SOBE Kids Club. 


We offer half and full-day programs for your kids that include action-packed outdoor adventures, scavenger hunts and treasure dives. Is your child a mini chef? If so, our guided pizza making classes are the perfect way to unleash their inner foodie. 

  • Children 4-12 years old welcome 
  • Full and half-day programs as well as hourly rates available 
  • Option to add on Pizza Making Class on Saturdays
  • Evening programs on Friday & Saturday (Reservations for Night Camp required 24 hours in advance)
  • View our Kids Club brochure with pricing and activities schedule here (Download Acrobat Reader Here)

A Person Sitting At A Table In A Room A Room Filled With Furniture And A Table

Rec Room

Play interactive video and arcade games in our new lounge for teens and tweens inside the lobby of the St. Mortiz Tower.
Open 10 a.m. - 8 p.m. with Room Key Access

A Screen Shot Of A Living Room

Pool & Beach

Direct beach access means plenty of waves and sandcastle making in our shaded sand pit on the shore; but if sand and surf isn’t on the agenda, you and the family can splash right into our new zero-entry pool! Featuring pop fountains for poolside whimsy, your kids can bask in the South Beach sunshine or swim with noodles and floaties in our oceanfront pool. 


For the ultimate VIP family experience, treat yourself to a luxury SOAK Cabana, complete with air-conditioning, full bathrooms, TVs with kids programming, a rooftop terrace, private cabana butler and other exclusive perks for up to six family members.


Ready to feast like a kid? We love keeping kids happy with healthy and affordable dishes from the specially curated Kids Menus at each of our restaurants. Your child can enjoy entertainment options like crayons, coloring placemats and interactive toys while waiting for their meal. You can also ask for an iPad with headphones—fully loaded with the latest age-appropriate games and movies. 


Be sure to head to Miami Joe Coffee Co., where the family can grab a scoop (or three) of locally churned Azucar Ice Cream and purchase other toys and treats. You can even surprise your tiny tot at the end of the day with milk and cookies from our In Room Dining menu.

Kid's Meal Grilled Fish Kids with Ice Cream

Kids Pampering

Pampering isn’t only for parents! Your kids can enjoy spa time too, with special treatments at exhale Spa’s nail salon or Glam & Go.

  • Kids Manicure: $20
  • Kids Pedicure: $25
  • Kids Haircut: $35

Leave it to Loews

Your comfort is key, so relax and Leave it to Loews to make sure you have everything you and the family need. Forget to pack a night light, toy or family essential? We’ve got you covered with an array of kid-friendly amenities available upon request. Items include: 

  • Crib
  • Pack and Play
  • Rollaway ($25/night)
  • Baby Bath Tub
  • Johnson & Johnson Baby Kit
  • Foam Corner Bumpers
  • Electrical Outlet Guard
  • Night Light
  • Kettle
  • Mini refrigerator ($35)
  • Microwave ($35)
  • Blu-Ray/DVD Player
  • Etch-a-Sketch