Alchemy by Loews Hotels
A Brand-Wide Beverage Program Inspired by Botanical Apothecaries and the Art of Intentional Craft
At Loews Hotels & Co, a great drink has always been about more than what’s in the glass—it’s about how it makes you feel. With Alchemy by Loews Hotels, you’re invited into an immersive beverage experience that transforms cocktails and Free Spirited beverages into thoughtfully layered, multi-sensory moments. Inspired by botanical apothecaries and the artistry of modern mixology, each creation is designed to engage your senses before the first sip and leave a lasting impression long after.
Crafted with intention, Alchemy focuses on the details you feel instinctively—from aroma and temperature to texture and presentation. House-made tinctures, herbal infusions, and small-batch mixers are layered to enhance, not overpower, each drink’s core flavors. While the program is united by a shared creative philosophy, every hotel brings Alchemy to life through a local lens, incorporating regional ingredients and seasonal botanicals to create an experience that feels personal, transportive, and unmistakably Loews.
Signature Alchemy by Loews Hotels Creations Include:

Violet, You’re Turning Violet
Loews Nashville Hotel
A floral-forward gin cocktail with a playful Southern edge, Violet You’re Turning Violet blends Hendrick’s Gin with fragrant crème de violette and lavender syrup, balanced by fresh lemon and a touch of sweetness. Finished with a lavender-infused smoke bubble and served up in a coupe, this aromatic pour unfolds slowly—inviting guests to sip, savor, and linger as soft botanicals give way to bright citrus and a subtly smoky finish.

Clash of the Titans
Universal Helios Grand Hotel, a Loews Hotel
A refined, velvety cocktail balancing Tanqueray No. Ten with feta honey, clarified lemon juice, and St‑Germain. Finished with an airy egg white foam and garnished tableside with a feta cube and freshly cracked black pepper, this savory-meets-citrus creation is both bold and nuanced.

Salt Garden
Loews Coronado Bay Resort
Bright, coastal, and herbaceous, this tequila-based cocktail blends aloe, cucumber, fresh lime, and a touch of salinity. A cucumber sea salt rim and tableside “Garden Essence” dropper infuse delicate aromatics of lemon thyme and coriander, evoking a serene garden escape.

Smoked Rosemary Negroni
Loews Philadelphia Hotel
A sensory twist on a classic, featuring pineapple-infused Hendrick’s Gin, Campari, and Punt e Mes. Served in a smoke-kissed glass with torched rosemary and garnished with grilled pineapple, each sip layers warmth, citrus, and aromatic smoke.

Volcán de Mi Tierra
Loews Miami Beach Hotel
An elevated white Negroni presented as a tableside ritual. Served beneath a glass cloche filled with grapefruit smoke, the drink reveals vibrant citrus aromatics upon presentation, creating a dramatic and immersive moment.

Lychee Rose Royale
Loews Atlanta Hotel
Light, floral, and elegantly composed, this cocktail blends Ketel One Botanicals Grapefruit & Rose with lychee, St‑Germain, and fresh lemon juice. Finished with a silky foam and orange blossom mist, it’s garnished with a dried rosebud for a refined, aromatic finish.

Prairie Land
Loews Chicago Hotel
Smooth, grounding, and quietly indulgent, Prairie Land is a dairy-free cocktail inspired by open landscapes and thoughtful simplicity. Weber Ranch Vodka provides a clean, silky base, layered with creamy oat milk and REAL Cream of Coconut for gentle richness. A touch of matcha adds earthy depth and soft bitterness, balanced by subtle sweetness for a restrained, harmonious finish. Served chilled in a coupe and finished with a logo-stenciled dusting of matcha, Prairie Land is calming yet distinctive—an elevated, contemporary sipper that feels both nourishing and refined.
Alchemy by Loews Hotels builds on a legacy of innovative, guest-centered food and beverage programming—designed with you in mind. As preferences continue to shift toward personalization, craftsmanship, and Free Spirited options, the program meets you where you are, offering experiences that feel balanced, intentional, and distinctly Loews.
By focusing on subtle detail and sensory nuance, Alchemy by Loews Hotels reflects the belief that true hospitality is often felt before it’s tasted, creating moments that stay with you long after the glass is set down.