Loews on 66
From the Chicago Skyline to the Gateway Arch
Celebrate the 100th anniversary of Route 66 with Loews Hotels in Chicago and St. Louis. From iconic city views to thoughtfully curated road-trip experiences, Loews on 66 brings a new perspective to the first leg of the Mother Road.
The Journey Begins
This summer, get your kicks on Loews 66. Launching on National Road Trip Day, May 22, the campaign brings together immersive stays, partner experiences, and road-trip-inspired details designed to make every mile feel memorable.
The stretch from Chicago to St. Louis is more than just a drive; it marks the beginning of the American road trip. With Loews Hotels at both ends of the route, guests can experience Route 66 with comfort, character, and a sense of discovery.
The Partners
Great journeys are better with the right companions. Loews on 66 features brands and experiences that reflect the spirit of the road.
Rand McNally Publishing | Official Mapping Partner: An exclusive Route 66 map for guests highlights hidden gems and must-see stops along the first leg of the route, from Chicago to St. Louis.
Avis | Preferred Rental Car Partner of Loews: Guests can enjoy savings of up to 25% off rentals and hit the road with ease. Keep an eye out for the Loews x Avis Ford Bronco traveling the route this summer.
Museum of Ice Cream | Official Ice Cream Partner: Just steps from Loews Chicago Hotel, guests can enjoy special access, discounts, pop-up experiences, and an exclusive Loews on 66 French Toast ice cream flavor.
"Nuts on Clark" | Official Sweet & Savory Snack Partner: This Chicago favorite brings Bacon & Waffles popcorn to guestroom amenities, grab-and-go outlets, and a signature popcorn vending machine in the lobby at Loews Chicago Hotel.
HARIBO | Official Sweet Treat Partner: From check-in treats to in-room amenities, HARIBO Goldbears add a playful touch to every stay.
The Flavor
The journey is about more than where you are going — it is also about what you taste along the way.
Loews Chicago Hotel
ETA Pitt Stop Café
A reimagined roadside diner serving breakfast daily with a modern take on classic comfort diner food. Whether you’re starting your day or continuing the journey, it’s the kind of place that invites you to slow down, settle in, and swap stories over coffee.
Live! by Loews – St. Louis
The Soda Fountain at The Bullock
A vintage-inspired soda fountain on the outdoor terrace serving floats, classic sips, and nostalgic roadside fare with a view. In partnership with Bold Spoon Creamery, the hotel’s featured flavor partner, the menu will highlight their small-batch vanilla ice cream in classic floats and showcase a signature creation for the hotel: Brown Butter with Bourbon Caramel.
The Stay
Turn a getaway into a full journey with packages inspired by the golden age of American road trips. Across Chicago, O’Hare, and St. Louis, each stay includes thoughtful touches that connect you to the route.
Highlights include:
- Route 66-themed welcome amenities with HARIBO and Nuts on Clark.
- Exclusive Rand McNally maps with route highlights.
- Dining credits for select experiences.
- Complimentary parking or valet, subject to package.
- Family-friendly road trip activity books.
- Specialty suites inspired by the open road.
From the Mother Road Suite Retreat in Chicago to the Milkshake Motor Suite near O’Hare and curated stays in St. Louis, each package offers a distinctive way to experience the route.
The Sound
Every road trip has a soundtrack. Guests can tune into Loews on 66 with curated Spotify playlists designed for families, couples, and girls’ getaways. Follow any of the three hotels on Instagram and access a special link located in the bio to add your favorite songs to the guest-sourced playlist to make the journey your own.
Open your Spotify app and scan
Start Your Journey
Two cities. One legendary road. A hundred years in the making.
Whether you begin in Chicago or arrive in St. Louis, Loews on 66 invites you to experience Route 66 with comfort, character, and a sense of discovery. This summer is about effortless stays, authentic moments, and memories that last long after the road ends.
Get your kicks on Loews 66 this summer.
Book Your Stay
Book Your Stay in Chicago
Book Your Stay in Chicago
Book Your Stay in St. Louis
Follow the Journey
The road doesn’t end when you check out.
Follow along as the Loews on 66 journey unfolds in real time, from behind-the-scenes moments and partner highlights to road trip inspiration, and can’t-miss stops along the way.
Join us on social and be part of the adventure:
@loewschicagohotel
@loewsohare
@livebyloews_stlouis
Share your own moments, tag your travels with #loewson66, and see where the road leads next.
